2025 FPA NorCal Conference

May 27 & 28 2025

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

Wednesday, May 28th 2025

Day 2

8:30 - 9:45 AM

75 minutes

MA, PhD

David Kelly

JPMorgan

Morning Keynote:

Out of the cyclical storm and into the policy fog

As we move into 2025, investors remain focused on where the economy and markets are headed. A new agenda in Washington is set to shape the economic landscape following a strong 2024. Across markets, equity valuations remain elevated, while bond yields have moved higher in response to proposed policies. Using slides from the Guide to the Markets, Dr. David Kelly will shine some light on these issues and their investment implications, discussing the economic outlook for 2025 and beyond, while highlighting key investment opportunities.

10:15 - 11:30 AM

75 minutes

CFP®, CCIM

Rich Arzaga

The Real Estate Whisperer Financial Planning

Defer, reduce, or eliminate taxes on the sale of highly appreciated rental property: 5 methods

1.5 CFP® CE credit   

This program is tailored for professional advisors and their clients who own rental property, focusing on five proven tax strategies to mitigate or eliminate taxes on highly appreciated investment real estate. The presentation is a survey course covering advanced techniques: 1031 exchanges, 1031-721 exchanges, Opportunity Zones, Charitable Remainder Trusts, and tax-qualified oil and gas drilling. Each strategy addresses the challenges of managing significant capital gains and estate tax exposure associated with high-value properties. Through real-world case studies, attendees will gain actionable insights into preserving wealth and optimizing tax outcomes, making it an essential guide for those managing substantial real estate portfolios.

Ellevate Advisors

Becoming Succession Ready: the Journey Before the Destination

Succession Readiness isn’t just for advisors approaching retirement; it is the mindset required for both buyers and sellers preparing for a smooth transition! Knowing what your goals are now and for your ideal exit scenario is essential to success. Join Brooklyn Brock, a 3rd generation financial advisor, and exit coach to advisors themselves, in this interactive presentation. Together, we will identify common mental roadblocks that derail a transition, explore succession readiness prerequisites using a Retirement Readiness Assessment tool, and identify the right exit strategy to accomplish your unique goals. Any advisor at any age and stage of life and business will leave this presentation better prepared for an internal succession or M&A event!

CFP®, CEPA®, ChFC®, CKA®

Brooklyn Brock

CPA/PFS, CFP®, ChFC®, RICP®, CWS®, BFA®, MSA

Jeffrey Levine

Kitces.com

An Advisor’s Guide to the 20% Pass-Through Deduction

1.5 CFP® CE credit   

With the potential to reduce taxable income by up to 20%, the 199A Qualified Business Income (QBI) deduction has the potential to dramatically reduce a business owner’s tax liability year after year. Notably, while the deduction, which was first introduced available in 2018 as part of changes made by the Tax Cuts and Jobs Act (TCJA), was initially set to expire at the end of 2025, as a result of the November 2024 elections, the deduction is now likely to remain a part of the Tax Code for years to come. The good news is that the QBI deduction is a powerful tax-saving tool for many small business owners. The bad news is that it is also one of the most complex deductions, both from a calculation and a planning point of view. To empower advisors to help their clients make the most of the QBI deduction, this session will begin with a “ground up” overview of the QBI deduction, followed by a review of QBI-enhancing strategies. The ultimate goal is to leave attendees with a “rolodex” of QBI solutions that can be filtered by a client’s business type, taxable income, and other relevant factors.

Morningstar

Goals-Based Tax Strategies

In this engaging session, we’ll dive deep into the art and science of tax strategy planning, equipping you with the tools and techniques needed to serve your clients at the highest level. We’ll explore a comprehensive review of tax strategies—the “tools in the toolbox”—and how to assess your clients’ unique situations to select and explain the most effective solutions. From understanding the nuances of implementation to navigating real-world applications, this session is designed to make complex tax planning approachable and actionable. You’ll leave with a new framework for addressing individual client needs, practical strategies to boost your confidence in delivering results, and insights into the critical importance of showcasing your impact to your clients. Whether you’re looking to refine your approach or take your planning to the next level, this session will empower you to elevate your practice and truly “up your game” in delivering exceptional value to your clients.

BA - Business (Accounting), MBA - Finance, CPA

Sheryl Rowling

JD, LLM, MSFP, CAP®

Heather Zack

Commonwealth Financial Network

Planning for Single Women

This presentation provides financial planning strategies tailored to single women, including those who are divorced, widowed, or never married. It explores key financial considerations such as Social Security benefits, estate planning, wealth management, and long-term care. Attendees will gain insights into closing the gender pay gap, enhancing financial literacy, and securing financial independence. The session also covers strategies for optimizing retirement benefits, tax implications of divorce and inheritance, and considerations for business succession and philanthropy. By addressing challenges unique to single women, this presentation equips advisors with tools to help clients build strong financial futures.

12:45 - 1:45 PM

60 minutes

1:00 - 2:00 PM

60 minutes

J.D.

Sara Dorosti

Merrill Lynch

Estate Tax Planning Ahead of the Sunset: Key Things to Remember

This session offers a comprehensive look at today’s gift and estate tax landscape, equipping you with the knowledge to guide clients through effective wealth transfer planning. We’ll examine current laws and exceptions to gifts that preserve exemption amounts, ensuring you’re up-to-date with the latest regulations. You’ll gain insights into key wealth transfer structures, including Spousal Lifetime Access Trusts (SLATs), Qualified Personal Residence Trusts (QPRTs), Charitable Remainder Trusts (CRTs), and more, while understanding how to match these tools to your clients’ unique needs. Beyond the technical aspects, we’ll address practical considerations like utilizing the first spouse’s exemption, maintaining grantor trust status, transferring business interests, and leveraging Irrevocable Life Insurance Trusts (ILITs) and buy-sell agreements. By the end of this session, you’ll be equipped to create tailored strategies for your clients, ensuring their wealth transfer plans are as efficient as they are effective.

New Venture Visions Corporation

How to deduct beyond the $750,000 mortgage limitation- Tax optimized debt restructuring on your HNW client's real estate

1.0 CFP® CE credit   

Home mortgage interest rates are currently at multi-year highs, resulting in increased payments for clients. Compounding this issue, the federal mortgage interest deduction limit of $750,000 significantly impacts owners of multi-million-dollar homes and most second-home owners, who often cannot deduct interest beyond this threshold. This training session explores a “Tax-Optimized Mortgage Debt Restructure” process, which can, in many cases, enable clients to deduct part or all of the excluded interest. For instance, clients with combined tax rates of 50% or higher, loan amounts of $1.5 million, and interest rates of 6% could realize annual, recurring tax savings exceeding $20,000 through this specialized restructuring approach.

B.S. in Venture Management

Louis Helmonds

BA

Carl P Kaufman

CFA

John P Sheehan

Osterweis Capital

Not All High Yield is Junk

1.0 CFP® CE credit   

Thanks to the outsized influence of Moody’s and S&P, many investors have a simplistic view of the bond market: investment grade is “safe” and high yield is “risky.” In this presentation, Carl Kaufman and John Sheehan, CFA, Portfolio Managers for the Osterweis Strategic Income Fund, will explain why they believe this view is fundamentally flawed. The distinction between the two segments is determined by an issuer’s agency rating, so they will begin by reviewing the principles behind ratings. They will then explain the limitations of using a single approach to define such a diverse and dynamic market, and they will explore how market inefficiencies allow savvy investors to construct high yield portfolios with risk profiles similar to investment grade portfolios. Carl and John will also discuss the structure of both market segments and examine the appropriate uses of each asset class in client portfolios. In their view, the allocation decisions are less clear than conventional wisdom suggests, as they have different strengths and risks.

Amplified Planning and Guiding Wealth

Welcoming the Next Generation Into Your Firm & The Profession

The next generation of financial planners is eager to make a meaningful impact, but attracting and retaining top talent requires more than just offering a mentor. Drawing insights from training over 4,000 aspiring and next-gen planners, Hannah Moore, CFP®, will share actionable strategies for firms to enhance their hiring and onboarding processes. You’ll explore what incoming talent values, best practices for creating an exceptional new hire experience, and how to foster an environment where the next generation thrives — in the profession as well as our firms.

CFP®, CeFT

Hannah Moore

Cooper Sinclair

Midland National/Midland Advisory, Platinum Partner

Advisory Annuities & Retirement Income: Strategies, Taxation and Implementation for Fee-Only Advisors

Hear from long time industry insider, Cooper Sinclair, as he provides an overview of the advisory annuity space, with a specific focus on RETIREMENT INCOME PLANNING. Beginning with implementation realities for Fee-Only advisors, and including a crash course on annuity taxation and the solutions most utilized today, Cooper’s presentation will close with a real life case study, courtesy of FPA NorCal member, Mira Ma of Marim Wealth Planning. Given Cooper’s experience as a member of the Committee of Annuity Insurers, Cooper will provide detailed information concerning advisory fees, and the impact of the 2019 IRS Private Letter Ruling that changed the game.

2:30 - 3:30 PM

60 minutes

BA in Rhetoric

Beth Gebhardt

Medicare Advisor, Gebhardt Group, Inc.

Navigating Medicare: Avoiding Common Pitfalls and Maximizing Benefits

1.0 CFP® CE credit   

Most people think Medicare is free, easy, and covers everything. As an advisor, you can help set more realistic expectations for your clients as they approach 65 and need to figure out all things Medicare. Understand how Medicare works, what it covers and doesn’t cover, and how the decisions you help them make may impact what they pay for healthcare.

Focus Partners Advisor Solutions

Four Questions Every Investment Strategy Must Answer

Are you confident that your investment strategy is positioned to mitigate risks, efficiently capture returns and withstand the next market shock? Your clients’ financial future is too important to risk. While the portfolio is undoubtedly a key piece of an overall plan, as an advisor it is imperative that you feel confident in articulating your investment approach. During this session, Focus Partners Advisor Solutions Director of Investment Strategy, Sheldon McFarland discusses simple frameworks you can use to help your clients better understand their portfolio, how prices are set in the markets and why it might be okay if their portfolio isn’t “keeping up with the Joneses.

MBA, BSBM, CFA, FINRA

Sheldon McFarland

J.D.

Liza Hanks

BA, MA

Erinn Andrews

Silicon Valley Community Foundation & GiveTeam

How Charitable Planning Can Grow Your Practice

1.0 CFP® CE credit   

We are in the middle of the greatest wealth transition in history, and CFPs are in the perfect position to help their clients plan to make this successful. Join us for an evidence-based exploration of all ways that charitable planning can position you for success, including connecting with your clients on their values and visions for the future, creating and maintaining relationships with the next generation and establishing yourself as a highly skilled and proactive advisor. We’ll also review some of the most effective charitable planning tools that you can offer to your clients, including charitable uses of retirement assets, using donor advised funds to create family legacies and how lifetime income gifts can offer both charitable deductions and lifetime income.

Oliver Wyman

Decoding the LTCI Mandate: Actuarial Insights and Practical Strategies for Financial Planners

1.0 CFP® CE credit   

Long-term care insurance (LTCI) mandates are reshaping the financial landscape, offering both challenges and opportunities for financial planners. In this session, Stephanie Moench, actuarial lead for California’s exploration of a potential statewide LTC program, will break down the complexities of implementing a public LTC program, sharing insights into the range of program designs explored, the actuarial considerations underlying the program structure, and the potential impact on clients and advisors. Stephanie will also discuss opportunities for planners to use state exploration into public LTC programs to better serve clients, build trust, and integrate LTCI planning into their practice. Attendees will leave with a clearer understanding of how to navigate the potential new requirements, help clients make informed decisions, and incorporate LTCI conversations into holistic financial planning.

FSA, MAAA

Stephanie Moench

3:45 - 5:15 PM

90 minutes

BA Political Science

Sean Kevelighan

CEO, Triple-I

Closing Keynote:

State of the P&C Insurance Industry: Key Risks & Opportunities

Presentation begins with an overview of the Insurance Information Institute’s (Triple-I) insurance economics outlook and underwriting projections, updated quarterly by their economists and actuaries. The presentation then transitions to Triple-I’s perspective on key risks and opportunities facing the insurance industry, including climate risk, legal system abuse, cyber, and risk-based pricing.

2025 FPA NorCal Conference

May 27 & 28 2025

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

Thank you to our
2025 Platinum Partners:

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