2025 FPA NorCal Conference

May 27 & 28 2025

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

Tuesday, May 27th 2025

Day 1

8:30 - 10:00 AM

90 minutes

First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Adviser, and Indomitable Spirit

Nicole Malachowski

D'Amelio Network

Opening Keynote:

Harnessing Headwinds – Successfully Navigating Change & Adversity

Leaders across every industry and experience level share one thing in common: To be successful they need to effectively navigate failure, organizational change, and the unknown. Like headwinds to a pilot, these perceived barriers can force you to change direction, cost you momentum, and even take away options. These headwinds can feel confusing, disorienting, and downright uncomfortable. In this talk, Nicole Malachowski uses the aviation-based idea of headwinds as a metaphor to show how with the right mindset, individuals and teams can learn to harness the energy of these headwinds in their advantage.

10:25 - 12:05 PM

100 minutes

MSFS, MTAX, CFP®, CLU, CHFC, RHU, REBC, CASL

Michael Kitces

Kitces.com

Unlocking Advisor Productivity: Efficiency Takeaways from Kitces Research

As advisory firms grow and add clients, they inevitably reach capacity limitations, because a financial advisor just only has so much time to provide advice and service to clients before they just run out of hours in the day or week, and have to hire more advisor talent. Yet given the cost of advisor talent, advisory firms first and foremost try to lift the productivity of their existing advisors to first generate more with the team they’ve got. In practice, though, firms often don’t focus in the right places to actually generate those productivity lifts. In this session, Chief Financial Planning Nerd Michael Kitces of Kitces Research will share their latest findings on the four factors that really drive the productivity of advice-centric firms, including the impact of team leverage, face-time with clients, the affluence of the firm’s clientele, and the pricing confidence of the advisors themselves… and in the process, will show how the prevailing focus on AdvisorTech actually plays a remarkably small role in advisor productivity, once advisory firms get the four “big” things right!

Investments & Wealth Institute, Cerulli Associates, Raymond James, Morgan Stanley

Building Services for HNW clients

1.0 CFP® CE credit   

As investable assets held by high-net-worth (HNW) households in the U.S. have increased by more than $23 trillion since 2011, firms have rapidly grown their service offerings aimed at this demographic. Greater than one-third (35%) of HNW individuals state that the reason they began a relationship with their primary advisory provider is related to either services or client experience offered. Additionally, Cerulli data shows that since 2017, every category of service offering has become more commonplace to meet enhanced client expectations and needs.

In this panel presentation, you will hear from the lead Cerulli researcher on HNW services, two practitioners delivering HNW services to their clients, and the CEO of the credentialing body for Certified Private Wealth Advisor professionals. From increasingly nuanced investment management services to more comprehensive and specialized planning services, every arena of high-end private wealth services will experience greater demand: Estate and tax planning, charitable planning, planning for closely held business owners, and the ability to navigate alternative investments on behalf of your clients are essential services for advisors. Wealth management firms buy, build or rent these service capabilities in various ways which shall be explored by the panel.

CAE

Sean Walters

BS: Economics and Finance

Chayce Horton

CFP®, CPWA, CIMA, ADPA, CDFA

Claudia Kane

CIMA, CPWA

Morgan Becker

M.D., CFP®

Carolyn McClanahan

CFP®

Brett Lozowski

Life Planning Partners, Inc.

How You Can Stop Performance Reporting

2.0 CFP® CE credit   

Most firms spend significant money and time producing quarterly investment reports for clients. This looks to the past and does not predict the future of the client’s portfolio. Unless your purpose is to tout investment returns, these provide little value to the client.

At Life Planning Partners, Inc., we made a decision to quit performance reporting in 2017. It took some work to prepare clients and they have not missed the reports at all. Our time is now spent of providing what clients value most – real financial panning. Meetings are rarely about investments and are focused mainly on the clients life and financial goals.

Dr. McClanahan will walk you through their process to prepare clients for no more performance reports. She will also share what they do provide to clients and how they efficiently cover projections, tax, estate, insurance, and investment planning.

Trouette Insurance Agency, LLC

The CA Sustainable Insurance Strategy

Since the 2017 Sonoma County Fires in CA, the insurance industry has moved toward decreased availability of coverage and runaway cost increases. We will discuss the continuum of issues that have contributed to the mounting crisis in CA and strategies for an advisor to assist their clients in navigating insurance options along with advice on how to avoid cancellations.

BA, CLSC

Brian Trouette

12:45 - 1:45 PM

60 minutes

2:15 - 3:30 PM

75 minutes

Jeffery Coyle

Libretto

A new approach to lifecycle planning and investing

1.5 CFP® CE credit   

A financial advisor’s most important deliverable is advice. While our industry has made strides in packaging “risk tolerance portfolios” and “probability of success plans” into sleek software, we haven’t seen the same level of innovation applied to advice methodology itself. So, how can we deliver more robust advice to clients? As it turns out, risk questionnaires aren’t particularly useful for building personalized portfolios, and Monte Carlo simulations aren’t a substitute for real risk management. We can do better, but we’ll need to rethink some of the methods underlying traditional planning and investment advice. In this session, Jeff Coyle, founder of Libretto and former advisor with 25+ years of experience managing ultra-high-net-worth clients, will introduce a new framework for lifecycle advice that moves beyond the “risk tolerance ecosystem” in favor of an outcomes-oriented approach to planning and investing.

KKR

Alternatives Unlocked: Introduction to Private Infrastructure

Private Infrastructure consists of the hard assets that keep our modern society functioning. These aren’t just roads, bridges, and airports, but also includes data centers, electricity grids, and telecom towers. The Introduction to Private infrastructure course provides an overview of the asset class, highlights its unique attributes, and discusses the diversification benefits that Private Infrastructure offers to modern portfolios.

CAIA

Derek Craig

BA degree

Kelli Cruz

Cruz Consulting Group

Push Don't Pull: Designing Development & Feedback Systems to Attract & Retain Key Talent

Employees are hungry for performance feedback from their leaders, managers and peers. They want to gain insights that advance their abilities and career potential. And more than ever, employee feedback is pivotal for sustained engagement. In this session we will cover the talent management systems and processes needed to develop your team and provide meaningful feedback that “pulls” employees by teaching, coaching and developing rather than “pushing” or correcting them.

Optimal AdvisorAI

Saving Financial Professional Time by integrating AI into daily practices

In this session, we showcase practical applications of AI in financial planning and advisory services. We demonstrate how offices can save 1-5 hours per week by highlighting real world use cases. After this session, our goal is advisors will be more open to leveraging AI to create stronger, more profitable practices. This presentation is more than just a talk; it’s a look into how AI is going to change the way a financial planning practice can operate. Key takeaways from the presentation: Real-World Use Cases: Gain practical insights with real-world examples, demonstrating how AI can be implemented into everyday workflows. Explore the power of AI to help you save time by providing comprehensive due-diligence reviews, from dissecting 50-page investment PDFs in seconds to summarizing complex financial data. Learn about the transformative impact of AI on client communication and engagement in a compliant manner and how it can help build deeper, more meaningful relationships. Why This Presentation? Educational Focus: The practical session is tailored to educate and empower financial advisors, equipping them with the knowledge to incorporate AI in their daily operations. Interactive and Engaging: Our style is conversational, ensuring a lively and engaging learning experience for all attendees.

CBDA

Craig Kirkpatrick

JD, MAE, AEP

Mark A. Shiller

Certus Legal Group, Ltd.

How to Not Ruin Your Clients' Kids with Money

1.5 CFP® CE credit   

This presentation will explore the advisor’s role in facilitating positive generational wealth transfer – something that will be greatly needed during the coming decades’ massive transition of wealth. Our time together will not focus on this technique or that strategy. Rather, we will consider how we can work together to better our clients’ primary goals and assuage their greatest fears when it comes to their children or grandchildren – that the wealth they’ve created and we helped grow will end up ruining those they love the most.

4:00 - 5:00 PM

60 minutes

Masters in Securities Studies Naval Postgraduate School

Shawn M Bradstreet

U.S. Secret Service

The Hidden Realm of Financial Crimes in a Digital World

1.0 CFP® CE credit   

Uncover how criminals exploit technology, navigate international borders, and manipulate the minds of unwitting victims to steal billions of dollars and launder trillions globally. This presentation sheds light on exposing transnational criminal organizations and combatting this modern threat to protect your clients and our financial system.

Aspyre Wealth Partners

Advisor Wellbeing: How you take care of yourself in a caring profession

Financial planning is not just the hard numbers and facts. We pour into our clients in caring and thoughtful ways. This care towards clients while rewarding is also draining and if we aren’t careful, the thing we love most about our work becomes our greatest resentment. Join me in a session where we pour into you – the advisor – and teach you how to keep refilling your own “cup” so you can show up as the best advisor for your clients. I’ll be sharing tricks and tips for avoiding burnout in our profession and you will walk away with your own advisor wellbeing toolkit.

CFP®, CeFT

Jessi Chadd

PhD, CFA

Hoon Kim

Quantinno Capital Management

Solving the key challenges of taxable investors with long/short managed account solutions

1.0 CFP® CE credit   

An overview of tax-aware solutions available to taxable clients including various approaches to tax loss harvesting. The speaker will provide an introduction to a long/short approach to tax loss harvesting and provide a contrast of pros and cons of the various approaches. The speaker will also introduce key portfolio management challenges and how a long/short approach to tax loss harvesting in managed accounts may have an impact. These challenges may include ossified long-only tax loss harvesting accounts with elevated levels of tracking error and minimal tax benefit generation, as well as low-basis concentrated positions that may be causing outsized risk in client portfolios.

Yahoo Finance

Navigating the Golden Years: Comprehensive Elder Planning Strategies for Financial Advisors

1.0 CFP® CE credit   

In an era of increasing longevity and complex financial landscapes, financial advisors play a critical role in guiding clients through the intricate journey of aging. This presentation will provide a comprehensive roadmap for developing holistic elder plans that address not just financial security, but the multifaceted challenges of aging. Participants will learn how to create nuanced, personalized strategies that protect clients’ financial and personal well-being, with a special focus on identifying and preventing elder financial abuse and exploitation.

CFP®, RMA®

Robert Joseph Powell, III.

2025 FPA NorCal Conference

May 27 & 28 2025

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

Thank you to our
2025 Platinum Partners:

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