Cooper Sinclair is Vice President of Strategy at Midland Advisory, a unit focused on the RIA marketplace at Midland National Life. His core position functions include establishing and growing sales and distribution opportunities and identifying and executing initiatives that build the advisory annuity business at Midland National within Sammons Financial Group. Prior to leading the strategic efforts at Midland Advisory, Sinclair led the national RIA strategy for Prudential Financial. As one of a small number of insurance executives with experience in both RIA strategy creation and successful RIA sales execution, Sinclair has broad sales and distribution experience. At Prudential, he built the company’s RIA wholesaling team and broker-of-record desk, guided the development of their RIA-specific web experience, and consulted with product manufacturing and marketing to develop variable and fixed index annuity solutions for the advisory space. Prior to Prudential, Sinclair held similar RIA leadership roles at Lincoln Financial Group and Jefferson National (now Nationwide). He began his focus on the RIA market at AEGON/Transamerica’s Advisor Resources Division, and has been in the financial services industry since 2000. Sinclair took part in the Committee of Annuity Insurers successful initiative to obtain non-taxable treatment for advisory fees extracted from non-qualified annuities, by way of IRS PLRs issued in the summer of 2019. Sinclair has an undergraduate degree from Hanover College, and holds the Series 7, 66, and 26 FINRA registrations. He resides in Louisville, KY, along with his wife Andrea, and their four sons.