Frank Murtha holds a doctorate in Counseling Psychology from The University at Buffalo where he did his dissertation on cognitive errors in gambling behavior. He has taught at numerous colleges including Marist, Baruch, and NYU. In 2001, he co-founded MarketPsych LLC, the first Behavioral Finance consulting firm in North America, where he specialized in helping financial planners apply financial psychology. He is also the founder of the Financial Counseling Institute, an online training platform for financial advisors.

An investing psychology content expert, Dr. Murtha has been featured numerous times on National Public Radio, Nightly Business Report, CNBC and World Business Review and The New York Times. He works as a consultant, speaker, and writer based out of the New York City area. An award-winning author, his book, MarketPsych: How to Overcome Fear and Build Your Investor Identity was honored by Kiplinger’s Personal Finance as one of “Three Best Financial Books of 2010”.

In his spare time he enjoys being a dad, baseball, poker, historical fiction, and performing stand up comedy.

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