Saundra Davis is a Master Certified Coach (ICF MCC), distinguished speaker, and financial wellbeing expert with more than two decades of impact. As the founder and Executive Director of Sage Financial Solutions, she created the Continuum of Financial Wellbeing framework, expanding equitable access to ethical financial services for people of all income levels.

She has trained over 2,500 financial coaches and served as an executive coach to more than 100 leaders across military, government, nonprofit, and corporate sectors. Saundra also leads the Accredited Personal Finance Coach (APFC®) certification program—an ICF Level 1 accredited pathway recognized as a national standard for financial coach training.

A committed mindfulness practitioner, Saundra is a Search Inside Yourself certified teacher and a graduate of Jack Kornfield and Tara Brach’s two-year Mindfulness Meditation Teacher program. She holds a B.S. in Management and an M.S. in Financial Planning from Golden Gate University, where she directs the Financial Planning programs.

Featured on CNBC, The Wall Street Journal, and NPR, Saundra is known for making complex financial concepts accessible, grounded, and compassionate. As an Internal Family Systems trained practitioner and Financial Behavior Specialist, she brings both technical expertise and human insight to her work.

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