2025 FPA NorCal Conference
Palace Hotel
Reserve Your Room
The Palace Hotel in San Francisco has long been a cherished venue for the FPA NorCal Conference, hosting the event for many years. Its historic charm and convenient location have made it a favorite among attendees and organizers alike.
We are thrilled to announce that the tradition will continue as we return to the Palace Hotel for the 53rd Annual FPA NorCal Conference. This iconic setting promises to provide the perfect backdrop for another memorable gathering.
Reserve your room for the 2025 FPA NorCal Conference
Conference room rate is $319.00 per night
You can also call the hotel at 888-627-7196 and identify yourself as a registered attendee of the 2025 FPA NorCal Conference.
Destination
Located on the corner of Market and New Montgomery Streets, Palace Hotel is perfectly positioned for the Global Explorer’s convenience. Union Square, Chinatown, the Financial District, and the Moscone Convention Center, business and shopping needs are never more than a few blocks away. Explore cultural and indigenous landmarks such as the San Francisco Museum of Modern Art, Yerba Buena Gardens, the Jewish Contemporary Museum, Museum of the African Diaspora and the Asian Art Museum, all within four blocks.
Transportation
The Palace is approximately 15 miles or 30 minutes from the San Francisco International Airport (SFO). We are also in close proximity to Oakland International Airport (OAK), which is accessible via the Bay Area Rapid Transport (BART.) Air travelers may use Ride Share services such as Uber or Lyft from the airport, fees vary.
Cab fares are approximately $45.00 from the airport. BART and streetcars (MUNI) also stop directly in front of the hotel at the Montgomery Station.
Hearst Parking Center
45 3rd Street
Paramount Garage
177 Jessie Street
Hearst Parking Garage
155 Stevenson Street
SFMOMA Garage
147 Minna Street
Parking
We recommend parking at several lots close to The Palace Hotel, which are less expensive than The Palace’s lot.
Hearst Parking Center
45 3rd Street
Hearst Parking Garage
155 Stevenson Street
SFMOMA Garage
147 Minna Street
Paramount Garage
177 Jessie Street
History of the Palace Hotel
When it was originally established in 1875, the iconic Palace Hotel was the largest and most costly hotel in the world. On April 18, 1906, when the San Francisco earthquake hit, the building survived the quake structurally; however, the hotel was decimated in the ensuing fire that swept most of downtown San Francisco.
The Palace Hotel re-opened its doors December 15, 1909, completely rebuilt after the devastation of the earthquake. The Palace Hotel has remained the landmark hotel in San Francisco with such timeless features as The Garden Court’s stained-glass dome with Austrian crystal chandeliers and the 1909 Maxfield Parrish painting of “The Pied Piper of Hamlin” located in the Pied Piper Bar.
Sustainability
The Palace Hotel is committed to sustainable business practices and to reducing our carbon footprint. For years, the Palace has initiated use of new and innovative systems. It is known throughout the city of San Francisco as a leader of environmental efforts – both within the hospitality industry and the local business community. In 2015 the Palace Hotel completed a multi-million-dollar renovation. Several upgrades were made to reduce usage throughout the hotel.
PALACE HOTEL
A LUXURY COLLECTION HOTEL, SAN FRANCISCO
2 NEW MONTGOMERY STREET, SAN FRANCISCO, CA, 94105 USA
415 537 6347 SFPALACE.COM
Not An FPA Member?
Being an FPA member has its privileges – including a discount to the FPA NorCal Conference.
Learn how easy it is to join >>