2026 FPA NorCal Conference
Speakers & Sessions

May 26 & 27 2026

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

2026 Keynote Speakers

Day 1

Bay FC

Lunch Keynote:

Elevate Your Game: How to be a Championship Caliber Financial Advisor

Brandi Chastain is a Bay Area native who authored one of the most memorable moments in sports history when she converted a penalty kick to win the World Cup in 1999. Chastain compiled a Hall of Fame soccer career, became a television commentator, coach and entrepreneur. Chastain will share some of the lessons she’s learned as an athlete and coach which translate into being a champion in business. After her playing days, she’s built an impressive track record “leading by example” and lifting women’s sports in the Bay Area.

Founder of Bay FC, 2x World Cup Soccer Champion, 2x Olympic Gold Medalist

Brandi Chastain

MA, PhD

David Kelly

JPMorgan

Morning Keynote:

Out of the cyclical storm and into the policy fog

1.0 CFP® CE  |  

1.0 IAR CE  |  

1.0 IWI CE

As we move into 2025, investors remain focused on where the economy and markets are headed. A new agenda in Washington is set to shape the economic landscape following a strong 2024. Across markets, equity valuations remain elevated, while bond yields have moved higher in response to proposed policies. Using slides from the Guide to the Markets, Dr. David Kelly will shine some light on these issues and their investment implications, discussing the economic outlook for 2025 and beyond, while highlighting key investment opportunities.

CEO, Triple-I

Closing Keynote:

State of the P&C Insurance Industry: Key Risks & Opportunities

Presentation begins with an overview of the Insurance Information Institute’s (Triple-I) insurance economics outlook and underwriting projections, updated quarterly by their economists and actuaries. The presentation then transitions to Triple-I’s perspective on key risks and opportunities facing the insurance industry, including climate risk, legal system abuse, cyber, and risk-based pricing.

BA Political Science

Sean Kevelighan

First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Adviser, and Indomitable Spirit

Nicole Malachowski

D'Amelio Network

Opening Keynote:

Harnessing Headwinds – Successfully Navigating Change & Adversity

Leaders across every industry and experience level share one thing in common: To be successful they need to effectively navigate failure, organizational change, and the unknown. Like headwinds to a pilot, these perceived barriers can force you to change direction, cost you momentum, and even take away options. These headwinds can feel confusing, disorienting, and downright uncomfortable. In this talk, Nicole Malachowski uses the aviation-based idea of headwinds as a metaphor to show how with the right mindset, individuals and teams can learn to harness the energy of these headwinds in their advantage.

Speakers & Sessions
listed alphabetically

Day 1

Ellen Cookman

JD, LL.M

Cookman Law

Navigating Special Needs Trusts: Key Insights for Planners

Planning for a loved one with special needs requires thoughtful guidance and a strong, well-structured financial team of professionals and family members. In this presentation, attorney Ellen Cookman will provide a practical overview of the key tools and considerations for financial planners in special needs planning. Topics will include:

• How public benefits (SSI, SSDI, Medi-Cal) intersect with financial planning and why eligibility rules matter
• The roles of successor trustees, trust protectors, financial planners, accountants, and other professionals—and how they can work together
• Differences between 3rd party SNTs, 1st party SNTs, and CalABLE accounts
• How CalABLE accounts can be integrated into a special needs plan

Sage Financial Solutions

Plan with Presence: Transforming Client Conversations

Learn how self-awareness, mindfulness practices, and client-centered communication deepen trust, create emotional safety, and help clients access their own wisdom—making your expertise more effective.

Saundra Davis

MSFP, APFC®

Chuck Failla

CFP®

Sovereign Financial Group, Inc

Succession Without Surrender: How Founders Exit Without Selling to Private Equity

A candid, RIA founder-led discussion on how to exit responsibly — without selling your soul, your culture, or your firm to private equity.

RFG Advisory

Mastering The Human Side of Advice

The advancement of technology continues to shift the value and future of financial advice towards the human side of money. Yet, most advisors have never honed this skill set. There is no training on how to build trust and connection. No designation on how to unearth values and emotions around money. No program for helping a client actually change their behavior and follow through on your advice. Brendan shares practical, evidence-based methods to leverage behavior and psychology in your practice to enhance client outcomes and forever change the trajectory of your business.

Brendan Frazier

David Grau

MBA

Succession Resource Group

Succession Without Surrender: How Founders Exit Without Selling to Private Equity

A candid, RIA founder-led discussion on how to exit responsibly — without selling your soul, your culture, or your firm to private equity.

Bitwise Asset Management

Crypto In Plain English: An Institutional Investor's Guide to an Emerging Asset Class

Crypto has gone mainstream. What was once an asset access primarily by retail investors is now owned by everyone from the Ivy League endowments to multiple sovereign wealth funds. In this special presentation, we’ll break through the noise to explain in plain English what crypto is, why it has value, what the real world applications are, and how professional investors are using it in portfolios. You’ll leave with a full understanding of the opportunities and risks that come with this asset class, and a view on the biggest trends driving the market forward.

Matthew Hougan

B.A.

Meredith Johnson

CFP®, CPA

BPM LLP

Equity Evolved: Strategic Planning for the Next Generation of Executive Comp

Today’s executive comp packages go far beyond stock options. This session unpacks the full range of equity-based strategies—from RSUs and ISOs to complex vehicles like PPUs and profits interests. Learn how to navigate tax implications, liquidity events, and long-term planning with clarity. Whether you’re advising tech execs, founders, or business owners, you’ll walk away with actionable insights for optimizing compensation across both traditional and cutting-edge structures.

Kitces.com

TBD

Session Description Coming Soon!

Michael Kitces

MSFS, MTAX, CFP®, CLU, CHFC, RHU, REBC, CASL

Margo Steinlage Kreider

J.D., Steinlage Insurance Agency

Steinlage Insurance Agency

Avoiding Medicare Mistakes In Retirement

Your clients are asking Medicare questions. Are you ready to answer or refer?

This isn’t just another generic Medicare overview. It’s a strategic session for advisors who want to stay ahead of regulatory changes, integrate Medicare planning into retirement conversations, and become an even more valuable resource.

What you’ll learn:

1. Medicare Secondary Payor rules decoded

Understand how Medicare interacts with employer coverage (small group vs. large group vs. self-employed)

2. Medicare enrollment timelines and regulations

New enrollment windows and rules you and your clients need to know

3. Major Part D changes for 2025 and 2026

What the IRA really means for your clients’ drug coverage

4. Critical Variables for Pre enrollment planning

IRMAA/HSA/COBRA/ACA planning & how these impact household strategy

Join us for a high-impact, content-rich seminar designed to help you and your clients navigate Medicare with clarity and confidence.

Kitces.com

TBD

Session Description Coming Soon!

Jeffrey Levine

CPA/PFS, CFP®, ChFC®, RICP®, CWS®, BFA®, MSA

Financial Planning Association

Standing Out in a ‘Finfluencer’ World: How to Win with Today’s Media

The media landscape has been transformed by the explosion of finfluencers, digital noise, and always-on content. So how do real financial planners cut through the clutter and become the real voices journalists trust most? In this session, you’ll learn how to demonstrate credibility, deliver value to reporters, and turn media placements into powerful third-party validation for your brand and standing as a trusted, qualified financial planning professional. With fresh insights from FPA MediaSource query trends, you’ll walk away with practical strategies to build reporter relationships and show journalists—and the public—why your expertise matters.

Mind the Gap: Financial and psychological considerations of moving abroad

Americans’ interest in moving abroad has never been higher – but do they know what they’re getting themselves into? Failing to consider both the financial and psychological issues of a cross-border move can be extremely costly. This session explores the growing trend of Americans considering life abroad and delves into the financial complexities and psychological factors that planners must understand to support globally mobile clients.

Matt Goren

PhD, CFP

Carolyn McClanahan

M.D., CFP®

Life Planning Partners, Inc.

Planner's Checklist for Health Care Expenses in Retirement

Dr. McClanahan has spoken through the years about the many issues that financial advisers need to consider when planning for client’s health care expenses. This session brings all those years of experience together. She has created a checklist of to do’s and health care considerations for your clients before they retire, when they pull the trigger for retirement, throughout their retirement years, and at the end of life.

The Financial Counseling Institute

The Psychology of Financial Planning

Dr. Murtha is known for his insightful, practical and entertaining style of presentation. This talk, rooted in time-tested psychological principles, will cover effective techniques to improve communication, and remove cognitive, emotional, and behavioral obstacles in the financial planning process. Drawing from the field of Financial Counseling, it will include specific techniques and scripts you can use to help navigate the planning journey in a way that benefits clients, and planners alike.

Frank Murtha

PhD

Ron Ricard

CES

IPX 1031

1031 Exchanges - The rules and how they are used for wealth management and estate planning

While 1031 exchanges are known as a great way to defer taxes when selling investment real estate, there are many ways exchanges are used in managing all real estate assets. The gain on almost any piece of real estate can be deferred or eliminated with enough planning, including highly appreciated primary residences and second homes. Exchanges are also useful for planning estate distribution to avoid family conflict.

There are some areas of caution when doing exchanges also that need to be avoided or planned for.

Trayecto

Equity Comp Tax Planning and Client Service Calendaring to Add Differentiated Value and Drive Growth

This session will help you strengthen client relationships and grow your practice by delivering exceptional services that naturally lead to more referrals. Explore how company stages affect the types of equity your clients receive, the trade-offs they face, and the decisions they must make. Gain the knowledge to help clients optimize their equity value while minimizing tax burden through tailored advice. You’ll come away with practical ideas to streamline your workflows and better understand the tech ecosystem, enabling you to deliver greater value and efficiency to your clients

Russell Kroeger

CFP®

Joy Slabaugh

CFP®, MA, MS

Wealth Alignment Institute

When Wealth Hides Financial Abuse: How to Spot and Safely Intervene in HNW Client Situations

Financial abuse is common—1 in 7 Americans report they are currently in a financial abusive situation—and it’s prevalent at all levels of wealth. Advisors can unwittingly be recruited to help abusers financially control their victims. Using case studies and practical application, learn how to recognize financial abuse, how to safely act to protect your clients, and how to protect you from becoming complicit.

This interactive, dynamic session is led by a survivor, therapist, and former advisor to billion-dollar clients who brings relatable examples that make an uncomfortable topic feel approachable and applicable.

Tax Alpha Insider

130/30 Long/Short Strategies are Powerful Planning Tools: How They Work and When They Don't

Direct indexing introduced the planning community to individual stock positions for customization, tax-loss harvesting, and gift planning. But a new strategy using a margin loan and short positions “extends” what direct indexing can do. So-called tax-aware 130/30 strategies employ a 30% margin portfolio and a 30% short portfolio. Sometimes the leverage is much higher, depending on the planning circumstances. These strategies reintroduce active management into the planning discussion, seeking outperformance as a primary objective and, secondarily, abundant capital loss realization. How do these strategies work? When are they relevant for planners? And what could go wrong?

Brent Sullivan

MEng

Dr. Joaquin E Wallace

CRPC, ABFP

JSK Managment and Media LLC

Seven-Step Planning Enhanced by the Financial Genetic Code® and Seven-Stage Generational Wealth Mode

This session introduces financial professionals to a neuroscience-informed and behaviorally grounded approach that enhances the effectiveness of every phase of the Seven-Step Financial Planning Process. By integrating the Financial Genetic Code®, which includes Inherited Financial Narratives™ and Encoded Financial Behaviors™, with the Seven-Stage Generational Wealth Model®, participants will learn how emotional patterns, habit loops, and generational influences shape a client’s financial attitudes, choices, and long-term outcomes.

The session incorporates a case study format to demonstrate how advisors can establish a strong foundation during fact-finding and exploratory sessions, ensuring that clients feel genuinely seen and heard. Participants will examine how trauma-informed insights and neuroscience principles deepen discovery conversations, uncover behavioral barriers, and improve goal clarification, risk assessment, and alignment in planning.

Attendees will gain practical tools that strengthen data gathering, enhance communication of recommendations, and support ongoing monitoring and accountability. These strategies apply across retirement planning, risk management, estate planning, and multigenerational wealth transfer. By the end of the session, professionals will be equipped to combine behavioral insights, case study analysis, and client-centered practices to elevate engagement, adherence, and long-term financial success.

LiberationX Contracts

Defibrillate Your Life to Reinvigorate Your Practice

As a financial planner, you are expected to be the calm anchor in your clients’ financial storms, yet the pressure of managing market volatility, client emotions, and business growth can leave you feeling like you are juggling multiple hats in a thunderstorm. Leading a productive practice requires more than just technical expertise; it requires sustained energy and unwavering presence. In this session for FPA NorCal, Workplace Wellbeing Expert Vanessa Zamy will move beyond generic advice like yoga to explore how effective leadership of your own life drives business longevity.

Vanessa Zamy

We are awaiting approval for CFP, IAR, and CIMA credits. We will update this site as CE is approved by each organization.

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